Visit Canberra: There’s more than they’re telling us

Canberra may not have a great barrier reef, a great ocean road, or a great… opera house. But it does have all kinds of unique experiences, and a certain quirkiness. Trouble is, the locals haven’t done the best job of telling the rest of the world. We won the competitive pitch in 2022, developing the suite of campaign assets across OOH, digital, social, radio and TV. From winning the pitch, to delivering a campaign so successful that the clients didn’t need to create any new iterations, this job was a pleasure from start to finish.

AGENCY: WUNDERMAN THOMPSON SYDNEY
CHIEF CREATIVE OFFICER: Joao Braga
CREATIVE DIRECTORS: Simon Koay, Steven Hey
ART DIRECTOR: Julian Batty
COPYWRITER: Dean Shein
PRODUCTION: Form Films
DIRECTOR: Steven Hey
PRODUCER: Nick Margerison
DOP: Jake Ward
EDITOR: Nick Margerison
SOUND: Massive Music
VOICEOVER: Jeremy Sims